UBA Sessions
UBA Sessions
BMD Yurtdışı Açılımı Oturumları
Fahhan Özçelik
A CONTINENT TO BE REDISCOVERED: AFRICA!
A Giant Market of 1 Trillion: When and how to expand?
- A continent or 54 very different countries?
- A general survey from economics to politics
- Advantages of this giant continent for our brands
- Where and how to expand in Africa?
- How to overcome the security issues?
- In which countries we should catch the opportunities before it’s too late?
- Shall we invest ourselves or shall we find a partner / master franchisee?
Africa… A continent moving ahead steadily! After struggling with political instability, and regional issues there is a rapid increase in demand in the whole continent.
In this session, we will discuss about the opportunities of this emerging continent to our brands.