UBA Sessions

BMD Yurtdışı Açılımı Oturumları

Fahhan Özçelik

A CONTINENT TO BE REDISCOVERED: AFRICA!

A Giant Market of 1 Trillion: When and how to expand?

  • A continent or 54 very different countries? 
  • A general survey from economics to politics
  • Advantages of this giant continent for our brands 
  • Where and how to expand in Africa? 
  • How to overcome the security issues?
  • In which countries we should catch the opportunities before it’s too late?
  • Shall we invest ourselves or shall we find a partner / master franchisee?

Africa… A continent moving ahead steadily!  After struggling with political instability, and regional issues there is a rapid increase in demand  in the whole continent. 

In this session, we will discuss about the opportunities of this emerging continent to our brands.

<p>Emerging Market Consulting Ltd., Founder</p>

Fahhan Özçelik studied Industrial Engineering Department at the Bosphorus University. Özçelik began his career with Kodak Turkey; later on worked as the Middle East & Africa officer for Black & Decker in Belgium and finally returned to Turkey as the company’s CEO.

Özçelik stepped into the Fast Consumer Goods with Frito-Lay by first working as CEO in The Middle East and then in Turkey. He then became Deputy General Manager at Pepsico. His experience in the Middle East and Africa regionscarried  him to Executive President position for East Mediterranean, Middle East and Africa region with Burger King.

Since 2010, Özçelik provides consultancy services at Emerging Market Consulting Ltd., which he himself founded.

RETAIL DAYS MAIN SPONSORS