Speakers

Speakers

Adam Alter

ÖZGEÇMİŞ
WHAT IS ON YOUR CUSTOMER'S MIND?

The subconscious forces that shape how we think, feel and behave 

In conjuction with the two key area principles and researches, Alter, one of the most popular professors at NYU, will be bringing the consumer's "black box" under the spotlight.

Opening up new horizon, Adam Alter says "if you become aware of the hidden influences affecting human behavior, you can revolutionize your marketing  plan at no additional cost."

Alter, examining the unexpected effects of colors, letters, symbols, sounds and everything that surrounds human behavior, will also be sharing amazing information that will reshape brand and marketing strategies.

 

NYU, Stern School of Business Associate Professor of Marketing and Psychology

Adam Alter graduated from the Psychology Department of the University of New South Wales with Honors Class I, University Medal and obtained his MA and PhD degrees in the field of Social Psychology at Princeton University. He received many awards and scholarships during his undergraduate and graduate studies.

Alter, who has conducted several researches in the field of social psychology and behavioral science, has delivered psychology to the masses with his book titled, Drunk Tank Pink. The book is explaining the influences of colors and names, on human psychology, behavior and desicions with amazing and easily-remembered anecdotes.

Alter is currently a professor of Marketing at the Stern School of Business, in New York University.

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