Speakers

Speakers

Tim Morris

ÖZGEÇMİŞ
HOW TO TURN THE WEATHER CONDITION TO OUR ADVANTAGE FOR SALE INCREASE?

Turning the Big Data to Profit

Changing weather have serious impact on purchasing behaviours of customers, which is difficult and also full of opportunities for retailers and producers.

  • How can weather be used most efficiently in advertisement and marketing?
  • How are we going to regenerate the sales?
  • How does the previous year’s weather conditions affect the plans of next year?
  • How are we going to remove the impact of weather conditions on past terms?

A presentation with case studies on how to obtain increase on our sales and to turn weather conditions, which causes important fluctiation on the sales, to our advantage and how to manage the risks.

Planalytics, Managing Director, Europe

A 20-year retail industry veteran, Tim Morris held strategic executive positions with Sainsbury, Savacentre, TESCO, The Burton Group and Debenhams before joining Planalytics in 2003. 

At Planalytics, Mr. Morris is MD for Europe and is responsible for the management and direction of Planalytics throughout the UK and Continental Europe. Tim has an extensive knowledge of food, non-food and fashion retailing.  

He is also experienced in managing the design and implementation of key business change programs such as EPOS, logistics and supply chain management solutions.

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